Yes, Gayla Elizabeth Photography has been getting a makeover and we have slowly begun to unveil the new look and features. I am so excited. Can I get an AMEN! This makeover started in January, 2011 and has taken months of meetings, planning and hard work by my great team. While we are still working on many of the details and will continue to work plug away behind the scenes, I was itching to share the new look and wanted to start incorporating it into my brand and packaging. So, I launched the new look last week. My colors are now a deep chocolate brown, similar to an expresso. Sounds kinda yummy doesn’t it? While I love my zen green, brown seems to work best with my images and also happens to be one of my favorite colors. I’m so the woodsy kinda gal. I love rustic furniture; things made with cool distressed woods; whether it’s mirrors, floors, tables, chairs, desks, you name it, I love it rustic. So brown really did make sense. And, I’ve since come to learn that brown also represents wholesomeness and earthiness, steadfastness, simplicty, friendliness, dependability and health. Everything that is me. So, brown it is!
The logo and mark took a lot longer to design as I was trying to find a logo that represented myself and my work. I was looking for something that symbolized transition, similar to a butterfly, but not so obvious. I thought of designing my initials into an abstract butterfly and we tried… and tried… and it was not happening. I knew I wanted something to represent love, but I didn’t want anything to traditional and conventional. So I thought how can I incorporate love with something else? Something a little different and a little artistic and a bit abstract. I tried to think of another symbol that I could tie in with the heart. I love the infinity symbol, how it looks and what it represents. So we worked on creating an open heart that also represents an infinity symbol. After several attempts, it was completed.
That was a challenge, but we managed to get it done. Whew. Now…we have to tie everything together and here comes implementing the new brand into the entire business. Website, blog, stationary, business cards, packaging material, promotional materials, etc.. There is a lot. Once we get this completed, we will be working on implementing some really cool features in our websites. And, some other great news to be announced in the upcoming months.There will be some big changes coming to Gayla Elizabeth Photography. We will be updating and changing things daily and try to keep the updates as smooth as possible. Thank you for your understanding.
Be sure to visit the newly designed website as well at www.gaylaelizabeth.com. Keep in mind, we will be adding some cool features, so check back often. As many of you may have already seen…here is the new logo.